We provide always-on, representative, rigorous and deep intelligence about Nigerians
Our Commitment
Nigeria is one of the world’s most dynamic markets, but understanding it requires more than headlines, assumptions or fragmented information
234Intel was established to provide organisations with reliable, Nigeria-specific data and intelligence that support better decisions.
We conduct research, opinion polls, sentiment tracking, and continuous monitoring across politics, the economy,
and consumer behaviour. We then turn these findings into clear, actionable intelligence for investors, businesses, institutions, and decision-makers.
Our goal is simple: to help organisations understand Nigeria through evidence, not assumptions.
Guiding Principles
Reach the unheard
Include people, places and segments usually invisible.
Measure carefully
Use methods, samples and checks that withstand scrutiny.
Interpret honestly
Separate evidence from opinion and never overstaet certainty.
Explain clearly
Turn complexity into language leaders can understand and use
Act responsibly
Respect the people behind the data and decision shaped by it.
Our Mission
To make representative, high-quality intelligence on Nigerians continuously available to the people and organisations making decisions that affect them
Our Vision
To be the intelligence institution that Africa’s decision-makers consult before they act.
Our Purpose
To ensure that decisions about Nigeria are grounded in a true understanding
of all Nigerians.
The 234Intel Standard
Four qualities that turn more research into better understanding.
Representative
The sample looks like Nigeria, not merely the part of Nigeria that is easiest to reach
Rigorous
Sampling, weighting, methods, limitations and margins are made visible so the work can be checked
Fast
High-frequency research infrastructure makes timely intelligence possible.
Deep
Qualitative and contextual research explains why Nigerians think and act as they do—not only what they say or do
Our People
John Oke
Head of Research
Deborah Okai
Data Analyst
Rita Oraita
Survey Co-ordinatior
